Ready to Reimagine Your Home? We are Southern California’s award-winning home organizing and move management company.

We bring design-driven luxury to every space we touch, with local teams in San Diego, Orange County and Los Angeles.

Prefer to talk? Call or text (760) 359-8038

Every photo on our site is real, from real Simply Luxe jobs. Never AI.

Same family room after Simply Luxe decluttering, with a clear rug, a trunk coffee table and open floor in front of the fireplace — **Family Room**Decluttered by our team. Drag to compare.

Family room before decluttering, with toys, bags, boxes and a toy stroller covering the floor in front of a leather sectional — **Family Room**Decluttered by our team. Drag to compare.

As seen on

Resident organizers on FOX 5 San Diego for 6+ years • HGTV’s Christina on the Coast • Keynote speaker for MGM Resorts See all press

Simply Luxe founder Ryen Toft placing a book on an organized white shelf — Founder Ryen Toft

Award-Winning Home Organizing in San Diego, Orange County and Los Angeles

Simply Luxe was founded by award-winning Professional Organizer Ryen Toft, whose work has been featured by HGTV, Martha Stewart Living, People Magazine, Real Simple, Cosmopolitan, KTLA and FOX. Today our local teams in San Diego, Orange County and Los Angeles, along with clients nationwide, trust us for professional organizing, move management and custom design solutions that bring calm, beauty and function to everyday life.

With over 20 years of experience behind the company, our organizers blend efficiency with elevated design, creating systems that look as good as they perform, while our admin team handles the scheduling, planning and details so every service day runs smoothly. We are trusted by high-profile clients, families and professionals who value privacy, precision and style.

Fully insured and confidential
Vetted, background-checked team, experienced working under NDAs
Custom-stocked Simply Luxe vans with curated bins, baskets and essentials
About an hour of prep and shopping built into every service

Real Transformations, Side by Side

Drag the slider on any photo. Every before and after is from a real Simply Luxe job, never AI.

Two Car GarageSanta Ana
PlayroomSolana Beach
Primary ClosetSan Diego
Walk-in PantrySan DiegoNo new products added
Reach-in ClosetOrange CountyNo new products added
Garage Slat WallHuntington Beach

See more of our work

Organizing Services for Every Room

From one drawer to a whole home move, our team plans it, shops it and sets it up.

See All Services

Project Stories

A few favorite projects from our San Diego, Orange County and Los Angeles teams.

San Diego
Harbor View Closet Room
We partnered with California Closets on a dressing room with a view of the harbor. They built it, and our team planned the layout and organized every piece, down to the last folded sweater.
See the closet
Orange County
High Rise to Classic Home
We packed and wrapped the art, managed move day, then unpacked the kitchen, butler pantry and china cabinet until the new house felt like home.
Read the move story
Los Angeles
Home Office Reset
Two desks, a guest room and an office closet had turned into overflow storage. We sorted every stack, set up a zone for each kind of work and gave the closet a simple system.
See the office

How It Works

Book your service
Tap Book Now, call or text. Our admin team helps you choose the right service and schedules your day.
We plan and shop
Tell our admin team about your goals and style. Your organizers plan the space and shop for products ahead of time, with about an hour of prep and shopping built into every service.
Organizing day
Your local team arrives in a stocked Simply Luxe van and works through our Remove · Reassess · Reimagine method.
Enjoy and maintain
Enjoy your calmer home, and book a follow-up visit any time to keep it running smoothly.

Watch the Simply Luxe video (2 min) • Follow us on Instagram (opens in new tab)

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What Our Clients Say

Client reaction

The big garage reveal

It’s magic. Everything has a space now and you still have room to grow.

Garage client

The full reveal, 2:36 • Watch on YouTube (opens in new tab)

I honestly couldn't be happier or more grateful to the team from Simply Luxe that arrived today to help us move into our home. … This evening I can have a glass of wine and actually enjoy my new house!
Move-in client
Sometimes you just need a hand and a second pair of eyes and someone to help walk you through it. That's exactly what Simply Luxe does. I am eternally grateful.
Decluttering client
Ryen has a lot of passion and energy for home organization and it shows in her approach to detail, creative ideas she has to use space, and her team's work overall.
Whole-home client

Five members of the Simply Luxe team smiling together in matching gray Simply Luxe shirts — Members of the Simply Luxe team

Meet the Team Behind Every Project

Ryen Toft founded Simply Luxe, and today our local organizing teams in San Diego, Orange County and Los Angeles do the hands-on work, while our admin team keeps every booking, plan and detail on track.

Vetted, background-checked and experienced working under NDAs, they are the reason homes still feel calm long after we leave.

Meet the Team